Course curriculum

  • 1

    Course Preview

  • 2

    Introduction

  • 3

    The Beginning

    • The Beginning

    • The Beginning - Tasks

    • Pep Talk - Craziness
  • 4

    Market Research

    • Market Research
  • 5

    Defining Success

    • Defining Succes
  • 6

    Mission and Values

    • FITB - Vision and Values
  • 7

    Stakeholders

    • Stakeholders
  • 8

    Sales Strategy

    • Sales Strategy
  • 9

    Sales Execution

    • FITB - Sales Execution
  • 10

    Marketing Strategy and Plan

    • Marketing Strategy
  • 11

    Branding

    • FITB - Branding
  • 12

    Forecasting

    • Forecasting
  • 13

    Customer Experience

    • Customer Experience
  • 14

    Elevator Pitch

    • Elevator Pitch